Portfolio

HubSpot CMS Build & Relaunch

reece@yourwebconsultant.com (Reece Sim) — Tue, 14 Apr 2026 11:41:03 GMT

Sketch Development is a US-based software consultancy with strong brand guidelines and a clear design direction. They needed a HubSpot CMS developer who could match the quality of their design work — no compromise, no "close enough."

Challenge

Detailed, opinionated designs that needed to be built faithfully on HubSpot CMS
Only a few pages had been designed — the rest needed to be created in the same visual language
Required both deep platform knowledge and genuine design judgement

Solution

Built a complete, custom HubSpot CMS theme — pixel-perfect to the original designs
Extended the visual language to create remaining pages, maintaining consistency across the site
Reusable components, flexible templates, and an intuitive editing experience for the marketing team
Full documentation and user guide so the team could manage content independently

Outcomes

Complete, production-ready website delivered in under 12 weeks
A flexible, yet guard-railed editing experience allowing for rapid, non-technical page building without breaking brand guidelines
Marketing team fully self-sufficient
New site up and running on-schedule with minimal downtime, and zero major issues

Our website redesign was a disaster. It was dragging on, and we were having very little success with agencies and freelancers. We only had a couple of pages designed. Then I connected with Reece.

He was able to create a beautiful, pixel perfect website that was true to the pages we did have. Then he further extended that design to create the rest of the pages.

He's fast, responsive, and technically excellent. Working with him was the best part of the entire website redesign project by far.

If I could do it all over again, I'd have only tried to get him involved from the jump so he could drive the design phase himself. He saved the day, honestly.

I'd recommend him to anyone.

-Dan Gower, VP of Marketing — Sketch Development

Project URL: sketchdev.io

63-Page FinTech Landing Page Suite

reece@yourwebconsultant.com (Reece Sim) — Sat, 11 Apr 2026 07:13:48 GMT

Challenge

Admirals needed a large number of landing pages to support ongoing campaigns.

Their main site process was too slow. Every new page required developer input, which delayed launches and limited how quickly marketing could test ideas.

A key constraint was that subtle regulatory nuances had to be handled for 8 global regulatory bodies, and presence of the correct warnings and disclaimers had to be reliable, and half-baked into the templates with flexibility for edge cases.

Solution

Built a set of reusable landing page templates based on Figma designs.

~15 core templates used to produce 63 unique pages
Consistent layouts and components across all pages
Set up so marketing could create and launch pages without dev support

Outcome

63 pages delivered in 10 weeks
Faster campaign launches
Marketing team able to work independently
Consistent experience across all pages

Mobile-first Content Hub

reece@yourwebconsultant.com (Reece Sim) — Sat, 11 Apr 2026 05:09:37 GMT

A large travel brand wanted to run a social media competition designed to convert their large following into marketing-ready contacts and direct bookings.

We designed and delivered a campaign landing page built around short-form video. Early concepts explored conventional scrolling layouts before evolving into a TikTok style, swiping experience that mirrored the behaviour users were already in on social platforms, reducing friction.

The campaign was an overwhelming success, capturing huge amounts of email sign-ups and validating the effectiveness of platform-native interaction patterns applied off-platform.

Live project URL: win.easyjet.com

Enterprise Website Improvement

reece@yourwebconsultant.com (Reece Sim) — Sun, 28 Dec 2025 02:20:32 GMT

Challenge

Following an agency-led rebuild across two websites, an international, complex business found that while the sites appeared sound at launch, small but impactful issues began to surface during real-world use.

Limited QA and a fragile implementation of custom objects made iteration risky, with even minor changes prone to regressions.

Solution

I was engaged to take long-term ownership of both websites, focusing on improving code quality and addressing accumulated UX issues through safe, incremental changes on live sites.

Key areas of work included:

Resolving UX issues identified through real-world usage
Improving internal search and content discoverability
Reducing structural fragility to make the sites safer to iterate on
Ongoing maintenance and continuous improvement across both properties

Outcomes

A more stable and maintainable HubSpot CMS setup
Reduced risk when making ongoing changes
Improved usability informed by customer and stakeholder feedback
Greater confidence in the sites as long-term digital foundations
Core Web Vitals (CWV) score improvements site-wide
A more accessible, GDPR compliant website
Measurable increase in conversion rate and organic traffic

Landing Page Design & Development

reece@yourwebconsultant.com (Reece Sim) — Sat, 27 Dec 2025 11:13:01 GMT

Overview

Global Optimism needed a single landing page for the Groundswell initiative, built inside their existing website while remaining visually distinct. The page needed to communicate the campaign through an animated, scroll-led experience, without sacrificing page speed.

See live site: Groundswell

Website Rebuild & Content Migration

reece@yourwebconsultant.com (Reece Sim) — Sat, 27 Dec 2025 03:38:43 GMT

Challenge

Platform195, a fast-growing travel-focused marketing agency, needed a full website refresh that accurately reflected the quality of their work and market position. The project was driven by a fixed, non-negotiable deadline: the site had to launch fully polished ahead of an in-person industry event, with no visible “work in progress.”

Key constraints included an extremely tight timeline, a brand uplift requirement, and the need to balance speed while launching with zero major issues.

Solution

The website was delivered in structured phases to meet the deadline without compromising long term maintainability, or visual quality at launch:

An initial rapid build to launch a visually complete, performant site in time for the event
Follow-up refinement phases focused on internal structure, editor experience, template building & reusability
Full content migration from the legacy site
Integration with HubSpot's CRM features

This approach ensured the site was event-ready while still allowing for considered improvements post-launch.

Outcomes

A modern, credible website aligned with Platform195’s positioning complete with LOTTIE animations, and videos.
Confident public launch ahead of a key industry event
Strong performance and reliability from day one
A component based CMS setup and comprehensive user guide to support ongoing marketing-led iteration & content publishing.
Seamless content migration with no disruption

I flagged our new website as one of the successes of last 6 months – so pleased with it and how easy it is for me to build on!

- Francesca, Marketing & Content Director at Platform195

Project URL: platform195.com